Crisis Marketing: When Bad Things Happen to Good Companies (Hardback)
  • Crisis Marketing: When Bad Things Happen to Good Companies (Hardback)
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Crisis Marketing: When Bad Things Happen to Good Companies (Hardback)

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£20.99
Hardback 256 Pages / Published: 16/01/1998
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How a company responds to a crisis - even on e not of its own doing - can make or break it. This book wil l help readers conduct a successful marketing programme when public or business sentiment seems likely to turn against t hem. '

Publisher: McGraw-Hill Education - Europe
ISBN: 9780844232379
Number of pages: 256
Weight: 564 g
Dimensions: 235 x 160 x 22 mm
Edition: 2nd edition

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