Crisis Management By Apology: Corporate Response to Allegations of Wrongdoing - Routledge Communication Series (Hardback)Keith Michael Hearit (author)
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The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.
Publisher: Taylor & Francis Inc
Number of pages: 264
Weight: 522 g
Dimensions: 229 x 152 x 20 mm