Crisis Communications Management - PRCA Practice Guides (Hardback)Adrian Wheeler (author)
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This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the `Red Book', dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment.
Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, Crisis Communications Management is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact.
Publisher: Emerald Publishing Limited
Number of pages: 152
Weight: 273 g
Dimensions: 198 x 129 mm
`People should read this book before they have a crisis. Then they should read it again when they have a crisis. It doesn't take long to read because there is no waffle - just excellent advice from one of the country's most experienced and respected PR experts.' -- Professor Trevor Morris, Co-Author of 'PR Today'
`In this much-needed clear, concise and compelling account of what will ensure one's place as a trusted crisis communications advisor to a client facing the worst, Adrian combines his experience with that of others respected in our industry globally to create a valuable, user-friendly guide to effective crisis management. Well worth reading, absorbing and acting upon! -- Robyn de Villiers, Chairman and CEO: Africa, BCW (Burson Cohn & Wolfe)
`Adrian Wheeler is one of the most experienced reputation and crisis management specialists that Europe has to offer. He has put together an extremely accessible, useful and practical guide to the crises that will hit most organisations at some point in their history. This collection of practical tips, case studies and expert opinion will be valuable to any serious communications professional.' -- Danny Rogers, Editor-in-Chief, haymarket business media