Creative Strategy in Advertising (Paperback)A.Jerome Jewler (author)
Paperback Published: 10/08/1997
- Not available
Focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. Moving through the creative process step by step, the text focuses first on the creative person, then on strategy and problem solving. Additional chapters on research and specialized audiences and new examples and illustrations reveal the changing face of today's advertising.
Publisher: Cengage Learning, Inc
Weight: 612 g
Dimensions: 260 x 210 x 15 mm
Edition: 6th Revised edition
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at