Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Free Delivery to UK Shops
Free UK Standard Delivery On all orders £20 and over Free Delivery to UK Shops Local shops and expert booksellers nationwide Free Click & Collect to UK shops From 2 hours of your order*
Creative Strategy in Advertising (Paperback)
  • Creative Strategy in Advertising (Paperback)

Creative Strategy in Advertising (Paperback)

Paperback Published: 10/08/1997
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. Moving through the creative process step by step, the text focuses first on the creative person, then on strategy and problem solving. Additional chapters on research and specialized audiences and new examples and illustrations reveal the changing face of today's advertising.

Publisher: Cengage Learning, Inc
ISBN: 9780534522636
Weight: 612 g
Dimensions: 260 x 210 x 15 mm
Edition: 6th Revised edition

You may also be interested in...

The Copywriter's Handbook
Added to basket
The Anatomy of Humbug
Added to basket
How to Write a Good Advertisement
Added to basket
Wally Olins. Brand New.
Added to basket
Google AdWords For Dummies
Added to basket
Truth, Lies, and Advertising
Added to basket
Key Person of Influence
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Get Up to Speed with Online Marketing
Added to basket
Hegarty on Creativity
Added to basket
100 Ideas that Changed Advertising
Added to basket
The Copywriter's Toolkit
Added to basket

Please sign in to write a review

Your review has been submitted successfully.