Creative Strategy in Advertising (Paperback)A.Jerome Jewler (author)
Paperback Published: 07/01/1995
- Not available
Focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. The text moves through the creative process step-by-step, first focusing on the creative person, then on strategy and problem solving. New chapters on research and specialized audiences and new examples and illustrations reveal the changing face of todays advertising.
Publisher: Cengage Learning, Inc
Weight: 748 g
Dimensions: 254 x 203 x 15 mm
Edition: 5th Revised edition
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