Creative Strategy and the Business of Design (Paperback)Douglas Davis (author)
- Not available
Publisher: F&W Publications Inc
Number of pages: 208
Weight: 408 g
Dimensions: 229 x 152 x 13 mm
"If Davis' book isn't the best book written for strategists, it is waaaaaay up there. Last time I liked a strategist's book this much was Steel's Truth, Lies, and Advertising." --Luke Sullivan, Author of Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
"Creatives are often pigeonholed by our industry as just "artists." But not if we all read this book. Finally there's an in-depth guide to help designers, copywriters and others infuse strategic business-thinking into every piece of creative work" --Pete Barry, Creative Director and Author of The Advertising Concept Book
"Every designer/creative should have Creative Strategy and The Business of Design as a cornerstone in their reference library. This is a great book because it's concise without lacking, thorough and to the point, and an easy read that I'll be referencing again and again." --Glenford Laughton
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