Creative Strategy and the Business of Design (Paperback)
  • Creative Strategy and the Business of Design (Paperback)
zoom

Creative Strategy and the Business of Design (Paperback)

(author)
£16.99
Paperback 208 Pages / Published: 24/06/2016
  • Not available

This product is currently unavailable

This product is currently unavailable.

  • This item has been added to your basket
Professions that utilize creativity, technology and design have shifted from a purely idea-centric field to one that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project's essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.

Publisher: F&W Publications Inc
ISBN: 9781440341557
Number of pages: 208
Weight: 408 g
Dimensions: 229 x 152 x 13 mm


MEDIA REVIEWS
"This book is what separates good designers, from great designers. It bridges the often neglected gap between business, design and strategy. A must have resource." --Jacob Cass, Brand Identity Consultant and Founder of Just Creative

"If Davis' book isn't the best book written for strategists, it is waaaaaay up there. Last time I liked a strategist's book this much was Steel's Truth, Lies, and Advertising." --Luke Sullivan, Author of Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

"Creatives are often pigeonholed by our industry as just "artists." But not if we all read this book. Finally there's an in-depth guide to help designers, copywriters and others infuse strategic business-thinking into every piece of creative work" --Pete Barry, Creative Director and Author of The Advertising Concept Book

"Every designer/creative should have Creative Strategy and The Business of Design as a cornerstone in their reference library. This is a great book because it's concise without lacking, thorough and to the point, and an easy read that I'll be referencing again and again." --Glenford Laughton

You may also be interested in...

Quiltmaker's 1,000 Blocks
Added to basket
Designing Creatures and Characters
Added to basket
Fantasy Creatures in Clay
Added to basket
2020 U.S. Coin Digest
Added to basket
Draw With Jazza - Creating Characters
Added to basket
The Costume Making Guide
Added to basket
Mastering Manga 2
Added to basket
£18.99
Paperback
Collecting World Coins, 1901-Present
Added to basket
Quilt Lovely
Added to basket
£14.99
Paperback
An Illustrated Life
Added to basket
Acrylic Illuminations
Added to basket
How to Draw Fantasy Art and RPG Maps
Added to basket
Fantasy Mapmaker
Added to basket
£18.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.