Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
Publisher: BIS Publishers B.V.
ISBN: 9789063693152
Number of pages: 228
Weight: 370 g
Dimensions: 215 x 140 x 16 mm
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