• Sign In
  • Help
  • My Basket0
Creative Marketing For New Product And New Business Development (Hardback)
  • Creative Marketing For New Product And New Business Development (Hardback)
zoom

Creative Marketing For New Product And New Business Development (Hardback)

(editor), (editor)
£56.00
Hardback 336 Pages / Published: 10/09/2008
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket

Check Marketplace availability

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as "Healthy Tea™" developed by Japan Coca-Cola, Inc., the recommendation engine "Teach Me Electronic Appliances", and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.

Publisher: World Scientific Publishing Co Pte Ltd
ISBN: 9789812772183
Number of pages: 336
Weight: 612 g
Dimensions: 229 x 155 x 23 mm

You may also be interested in...

How Brands Grow
Added to basket
£22.50
Hardback
Web Marketing All-in-One For Dummies
Added to basket
The Sell
Added to basket
£14.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Marketing For Dummies
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
Build a Brand in 30 Days
Added to basket
Sales for Non-Salespeople
Added to basket
Life's A Pitch
Added to basket
Sell or Be Sold
Added to basket
£21.99
Hardback
Ogilvy on Advertising in the Digital Age
Added to basket
Kapferer on Luxury
Added to basket
The Challenger Sale
Added to basket
Selling to Win
Added to basket
£14.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.