Your Waterstones card is changing, introducing...
TELL ME MORE
Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers (Hardback)
  • Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers (Hardback)
zoom

Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers (Hardback)

(author)
1 Review Sign in to write a review
£16.99
Hardback 400 Pages / Published: 28/01/2011
  • In stock online

Usually despatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically...intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

Publisher: John Wiley and Sons Ltd
ISBN: 9781841127897
Number of pages: 400
Weight: 570 g
Dimensions: 177 x 169 x 26 mm

You may also be interested in...

Scrum
Added to basket
£9.99
Paperback
The Test Book
Added to basket
£10.99
Hardback
How Google Works
Added to basket
£10.99
Paperback
Leadership
Added to basket
DK
£5.99
Paperback
Managing People
Added to basket
DK
£5.99
Paperback
The Five Dysfunctions of a Team
Added to basket
Purple Cow
Added to basket
£9.99
Paperback
Leadership
Added to basket
£12.99   £9.99
Paperback
S.U.M.O (Shut Up, Move On)
Added to basket
How to Succeed with People
Added to basket
The New One Minute Manager
Added to basket
Essentialism
Added to basket
£12.99
Paperback
How To Deal With Difficult People
Added to basket

Reviews

View all

“Creative Genius: Average Advice”

From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine... More

Hardback edition
13th November 2011
Helpful? Upvote 51

Please sign in to write a review

Your review has been submitted successfully.