* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'
Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
Publisher: Taylor & Francis Ltd
Number of pages: 382
Weight: 870 g
Dimensions: 240 x 190 mm
Edition: 2nd New edition
Alvin H. Reiss, Editor, 'Arts Management'.
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