Creating the Strategy: Winning and Keeping Customers in B2B Markets (Paperback)
  • Creating the Strategy: Winning and Keeping Customers in B2B Markets (Paperback)
zoom

Creating the Strategy: Winning and Keeping Customers in B2B Markets (Paperback)

(author)
£29.99
Paperback 248 Pages / Published: 03/08/2012
  • In stock online
  • Free UK delivery

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Creating the Strategy is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It is structured around the Sales & Business Performance Value Chain, a unique and integrated process that builds awareness and understanding of all factors impacting on sales and business performance, providing an important diagnostic tool. Whether you are working for a large organisation or a small company, Creating the Strategy will help you recognise and implement the key elements responsible for creating outstanding sales and business performance in B2B markets.

Publisher: Kogan Page Ltd
ISBN: 9780749466145
Number of pages: 248
Weight: 395 g
Dimensions: 235 x 157 x 14 mm

You may also be interested in...

The Sell
Added to basket
£14.99
Paperback
The Economist: Marketing for Growth
Added to basket
Contagious
Added to basket
£8.99
Paperback
Selling
Added to basket
DK
£5.99
Paperback
Raving Fans!
Added to basket
£8.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Hooked
Added to basket
£12.99
Hardback
Inside Her Pretty Little Head
Added to basket
The Sales Bible, New Edition
Added to basket
Selling to Win
Added to basket
£14.99
Paperback
Hegarty on Creativity
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback
Strategic Marketing
Added to basket
£49.99
Paperback
Marketing For Dummies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.