Creating Mexican Consumer Culture in the Age of Porfirio Diaz (Hardback)Steven B. Bunker (author)
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In urban areas, and especially Mexico City, being a consumer increasingly defined what it meant to be Mexican. In an effort to reconstruct everyday life in Porfirian Mexico, Bunker surveys the institutions and discourses of consumption and explores how individuals and groups used the goods, practices, and spaces of urban consumer culture to construct meaning and identities in the rapidly evolving social and physical landscape of the capital city and beyond. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a colourful walking tour of daily life in Porfirian Mexico City. Emphasising the widespread participation in this consumer culture, Bunker's work overturns conventional wisdom that only the middle and upper classes participated in this culture.
Publisher: University of New Mexico Press
Number of pages: 364
Weight: 635 g
Dimensions: 229 x 152 x 28 mm
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