Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Free Delivery to UK Shops
Free UK Standard Delivery On all orders £20 and over Free Delivery to UK Shops Local shops and expert booksellers nationwide Free Click & Collect to UK shops From 2 hours of your order*
Creating Innovative Products and Services: The FORTH Innovation Method (Paperback)
  • Creating Innovative Products and Services: The FORTH Innovation Method (Paperback)
zoom

Creating Innovative Products and Services: The FORTH Innovation Method (Paperback)

(author)
£41.99
Paperback 292 Pages / Published: 11/10/2016
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's Creating Innovative Products and Services is an essential read for anyone involved in new product or service design, brand development, new business development or organizational development because it 'unfuzzies' the front end of innovation with practical tools, effective checklists and an inspiring innovation route map. Gijs van Wulfen explains how to: c Build a committed ideation team, compile a concrete innovation assignment and identify opportunities; c Explore trends, technology and potential customers, then choose the most positive opportunities and customer insights to transfer to the next step - raise ideas; c Develop twelve new promising innovative product or service concepts; c Check the concepts in qualitative research among potential clients and improve them; c Work the best into a tangible mini business case per product idea, and present them for decision making and adoption in the regular stage gate development process. The effective 5-step FORTH method presented in this book, will jump start your product and service innovations. The success of this practical approach is highlighted in a case study of one of the largest insurance companies in The Netherlands: Unive VGZ IZA Trias and is suitable for both business-to-consumer and business-to-business markets. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation. In it you will find practical guidance through every stage.

Publisher: Taylor & Francis Ltd
ISBN: 9781138269644
Number of pages: 292
Weight: 499 g
Dimensions: 248 x 171 mm

You may also be interested in...

Research Methods for Managers
Added to basket
Badass - Making Users Awesome
Added to basket
Business Networking - The Survival Guide
Added to basket
Lean Customer Development
Added to basket
101 Design Methods
Added to basket
£26.99
Paperback
Sketching User Experiences: The Workbook
Added to basket
Hooked
Added to basket
£14.99
Hardback
The Go-To Expert
Added to basket
Change to Strange
Added to basket
Design Thinking
Added to basket
Agile IT Organization Design
Added to basket

Please sign in to write a review

Your review has been submitted successfully.