Creating Consumers: Home Economists in Twentieth-Century America (Paperback)Carolyn M. Goldstein (author)
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Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.
Publisher: The University of North Carolina Press
Number of pages: 424
Weight: 649 g
Dimensions: 235 x 156 x 24 mm
Goldstein offers a rich contribution to the fields of business, political, consumer, and women's history (especially women and science). In this well-written chronicle, she simultaneously broadens and deepens our understanding of the intersection of home economics and women's consumerism.--American Historical Review
A major contribution to women's studies and the histories of consumer culture, business, and the twentieth-century state.--Journal of Social History
In uncovering the pivotal role of home economists in the creation of our consumer economy, [Goldstein] adroitly draws out the philosophies that shaped the field and the goals of the leaders who envisioned a new role for women in the twentieth century.--Technology and Culture
Goldstein argues that home economics, and the professionals who practiced it, had a profound impact on American culture. . . . Arranged chronologically, and parallel within time periods, the book details the careers of women in this burgeoning field.--The Annals of Iowa
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