Before movies, radio and television challenged the hegemony of the printed word, ""The Saturday Evening Post"" was the pre-eminent vehicle of mass culture in the United States. And to the extent that a mass medium can be the expression of a single individual, this magazine with a peak circulation of almost three million copies a week was seen as the expression of its editor, George Horace Lorimer. In this work, Cohn shows how Lorimer made the ""Post"" into a powerful magazine that both celebrated and helped to form the values of its time. Mixing quotes with commentary, he outlines the growth of the magazine through the mid-1930s and the ways its evolution fitted - and did not fit - into prevailing cultural and political values.
Publisher: University of Pittsburgh Press
Number of pages: 368
Weight: 535 g
Dimensions: 232 x 153 x 23 mm
"A fascinating and scholary look at a magazine that, for a time, wielded amazing power. . . . [Cohn] moves right along, mixing quotes with commentary in a sprightly, always interesting way."
--New York Times Book Review
"If you think 'lively academic writing' is an oxymoron, it may interest you to know that your reviewer devoured this rich slice of Americana in a single sitting."