Creating a Data-Driven Organization (Paperback)
  • Creating a Data-Driven Organization (Paperback)

Creating a Data-Driven Organization (Paperback)

Paperback 302 Pages / Published: 04/08/2015
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What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board. Through interviews and examples from data scientists and analytics leaders in a variety of industries, author Carl Anderson explains the analytics value chain you need to adopt when building predictive business models-from data collection and analysis to the insights and leadership that drive concrete actions. You'll learn what works and what doesn't, and why creating a data-driven culture throughout your organization is essential.Start from the bottom up: learn how to collect the right data the right way Hire analysts with the right skills, and organize them into teams Examine statistical and visualization tools, and fact-based story-telling methods Collect and analyze data while respecting privacy and ethics Understand how analysts and their managers can help spur a data-driven culture Learn the importance of data leadership and C-level positions such as chief data officer and chief analytics officer

Publisher: O'Reilly Media, Inc, USA
ISBN: 9781491916919
Number of pages: 302
Weight: 440 g
Dimensions: 231 x 151 x 16 mm

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