New chapters in this 12th edition demonstrate the authors' commitment to the most up-to-date conceptual coverage. Given the modern economy, most strategy discussion books need to include internet economy discussions to be complete. This 12th edition takes a look at the strategies for competing in globalizing markets. In response to readers' and reviewers' suggestions, the authors have carefully edited the theoretical presentation to make it more concise and added more real-world examples throughout the text. Instructor presentation manager CD-ROM is new to this edition, The Presentation Manager allows instructors to create classroom presentations using PowerPoint, videos, and all the print supplements.
Publisher: McGraw-Hill Education - Europe
Weight: 1852 g
Edition: 12th edition
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at