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Cradle to Cradle (Paperback)
  • Cradle to Cradle (Paperback)

Cradle to Cradle (Paperback)

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Paperback 208 Pages
Published: 29/01/2009
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Recycling is good, isn’t it?

In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.

"Reduce, reuse, recycle”. This is the standard “cradle to grave” manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.

Publisher: Vintage Publishing
ISBN: 9780099535478
Number of pages: 208
Weight: 149 g
Dimensions: 198 x 129 x 13 mm


The best argument for good design is that it lasts. The best argument for good science is that it deplores waste. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of
stimulus, opportunity, challenge and reward. Works for me.

Already embraced by far-thinking manufacturers and governments. It's one of the most thought-provoking books I've ever read Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn' Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution - beyond today's fossilized industrialism. This enlightened and enlightening book shows us how - and indeed, that 'God is in the details.' A must for every library and every concerned citizen

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“A must read!!”

As a design student I am always looking out for eco solutions to problems so naturally I have read a quite a few eco books. Unlike other books in this genre this book actually approaches the problem from the initial... More

Paperback edition
Helpful? Upvote 45

“Awesome Read; Recommended!”

Finished the book a couple weeks ago and as a Sustainable Product Design student at the University of Brighton I fully recommend this book. A great introduction the eco design and manufacturing sector of a... More

Paperback edition
Helpful? Upvote 42

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