Cradle to Cradle (Paperback)
  • Cradle to Cradle (Paperback)

Cradle to Cradle (Paperback)

(author), (author)
2 Reviews Sign in to write a review
Paperback 208 Pages
Published: 29/01/2009
  • 10+ in stock

Usually dispatched within 48 hours

  • This item has been added to your basket

Recycling is good, isn't it?

In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.

"Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.

Publisher: Vintage Publishing
ISBN: 9780099535478
Number of pages: 208
Weight: 149 g
Dimensions: 198 x 129 x 13 mm


The best argument for good design is that it lasts. The best argument for good science is that it deplores waste. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of
stimulus, opportunity, challenge and reward. Works for me.

-- Stephen Bayley
Already embraced by far-thinking manufacturers and governments. * Food Ethics Magazine *
It's one of the most thought-provoking books I've ever read -- Ellen Macarthur * Daily Express *
Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn' -- Carl Pope, Executive Director of the Sierra Club
Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution - beyond today's fossilized industrialism. This enlightened and enlightening book shows us how - and indeed, that 'God is in the details.' A must for every library and every concerned citizen -- Hazel Henderson, author of "Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy"

You may also be interested in...

Introducing Just Sustainabilities
Added to basket
Compost Toilets
Added to basket
Beekeeping For Beginners
Added to basket
The Burning Answer
Added to basket
Sustainable Cities
Added to basket
From Above and Below
Added to basket
The Solar Revolution
Added to basket
Living Water
Added to basket
Added to basket
The Age of Sustainable Development
Added to basket
Sustainable Fashion
Added to basket
Local Sustainable Homes
Added to basket
The Market Gardener
Added to basket
The Sustainable Building Bible
Added to basket
When Will the Lights Go Out?
Added to basket

“A must read!!”

As a design student I am always looking out for eco solutions to problems so naturally I have read a quite a few eco books. Unlike other books in this genre this book actually approaches the problem from the initial... More

Paperback edition
Helpful? Upvote 42

“Awesome Read; Recommended!”

Finished the book a couple weeks ago and as a Sustainable Product Design student at the University of Brighton I fully recommend this book. A great introduction the eco design and manufacturing sector of a... More

Paperback edition
Helpful? Upvote 34

Please sign in to write a review

Your review has been submitted successfully.