Countryside Recreation Site Management: A Marketing Approach (Paperback)Ian Keirle (editor)
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The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links. Countryside Recreation Site Management is an essential resource for ND, HND and degree students studying courses in Countryside Management, Countryside Recreation and Leisure and Tourism and useful for professionals with responsibility for the management of countryside recreation sites.
Publisher: Taylor & Francis Ltd
Number of pages: 240
Weight: 499 g
Dimensions: 246 x 174 x 11 mm
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