• Sign In / Register
  • Help
  • Basket0
The books you love, the emails you want
Time is running out, opt in before 25 May or you'll stop hearing from us
Yes Please
Corporate Strategy - Sage Library in Business and Management (Hardback)
  • Corporate Strategy - Sage Library in Business and Management (Hardback)
zoom

Corporate Strategy - Sage Library in Business and Management (Hardback)

(editor)
£475.00
Hardback 1176 Pages / Published: 20/11/2008
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

Strategy has become an increasingly difficult task in light of rapid technological change and globalization trends during the last two decades. Corporate strategy focuses on the multi-business firm with competitive positions in a broad range of industries, geographical areas and value chain activities. Corporate strategy is, therefore, not only the domain of the chief executive officer or chief strategist. It is also the domain of marketing, finance, production, and human resource management which support and promote the firm's overall strategic direction.

This major work deals with the theory on the management of the multibusiness or diversified firm. It focuses on corporate-level strategy issues such as the structural analysis of industries and the determinants of competition, models of portfolio analysis, determination of firm scale and scope, diversification and performance, vertical integration, global integration, structure and control, and organizational leadership.

Volume 1 examines how organizations create competitive advantage at the corporate level. The focus is on value creation in multi-divisional firms and coordination of business activities across businesses and locations. Volume 2 examines the literature on firm scope, diversification and vertical integration. Volume 3 looks at growth and control in multi-divisional firms. It reviews literature on alternative modes of firm expansion and examines the issue of strategic change in organizations and implications of change for firm performance and the firm's stakeholders.

Publisher: SAGE Publications Ltd
ISBN: 9781847873552
Number of pages: 1176
Weight: 2000 g
Dimensions: 234 x 156 mm

You may also be interested in...

The McKinsey Way
Added to basket
Traction
Added to basket
£12.99
Paperback
Maximum Achievement
Added to basket
£12.99
Paperback
The Art of Social Media
Added to basket
How to Think Like Sir Alex Ferguson
Added to basket
Playing to Win
Added to basket
£22.00
Hardback
Switch
Added to basket
£9.99
Paperback
This is Service Design Thinking.
Added to basket
Growth Hacker Marketing
Added to basket
25 Need-To-Know Strategy Tools
Added to basket
Key Person of Influence
Added to basket
Key Strategy Tools
Added to basket
£28.99
Paperback
Business Plans For Dummies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.