Corporate Social Responsibility in India (Paperback)
  • Corporate Social Responsibility in India (Paperback)
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Corporate Social Responsibility in India (Paperback)

(author)
£21.99
Paperback 352 Pages / Published: 20/05/2008
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Corporate Social Responsibility in India is arguably the first comprehensive, well-researched book on the subject in the country. The author uses Indian examples, case studies and CSR role models from the Indian industry to explain the gap between Indian business needs and current practices. Practices and researches in economically developed countries have also been used extensively. As the Indian industry begins to enter international markets, it is going to be imperative to integrate CSR with business goals for long-term sustainability and healthy economic, social and environmental impact.

The book helps in understanding the meaning of business beyond financial numbers and tries to explain how even CSR can be used as a marketing tool and for business benefits. It dwells comprehensively upon the concept of CSR, from its inception as philanthropy till its journey to a form where now it is mandatory to be sensitive about CSR in businesses.

Publisher: SAGE Publications Inc
ISBN: 9780761936282
Number of pages: 352
Weight: 450 g
Dimensions: 215 x 139 x 23 mm


MEDIA REVIEWS

Topical publication on an inescapable imperative.

-- Business Line

While the concept- Corporate Social Responsibility [CSR) still stands at its nascent stage, the author deserves instant appreciation for bringing out a complete book on CSR covering all the aspects and associated activities.... The book is a good collection and collation...by virtue of its depth, dimension and erudition...opens up numerous debates and fresh areas of research-besides being an enlightening reading.

-- The Chartered Accountant

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