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Corporate Social Responsibility as an International Strategy - Contributions to Economics (Hardback)
  • Corporate Social Responsibility as an International Strategy - Contributions to Economics (Hardback)
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Corporate Social Responsibility as an International Strategy - Contributions to Economics (Hardback)

(author)
£124.00
Hardback 154 Pages / Published: 14/04/2008
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Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783790820232
Number of pages: 154
Weight: 930 g
Dimensions: 235 x 155 x 11 mm
Edition: 2008 ed.


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Aus den Rezensionen:

"... In ihrer als Diplomarbeit an der Universitat Wien eingereichten ... Arbeit formuliert ... Keinert ... das Ziel, `to have a look et [sic] this often used, but little known and understood concept of Corporate Social Responsibility as an increasingly important international corporate strategy` ... Dafur gibt sie ... eine gelungene Einfuhrung in die geschichtliche Entwicklung des Konzepts im 20. Jahrhundert ... und wichtige Einflussfaktoren ... sowie Konzeptdefinitionen und -entwurfe ... Die Arbeit ... ist ... sicherlich fur thematisch Interessierte Wissenschaftler und Studierende, vor allem der zweite Teil auch fur Praktiker lesenswert." (http://www.pr-guide.de/index.php?id=181&tx_taliterature_pi1[showUid]=1296&tx_taliterature_pi1[backPid]=267&cHash=43212dd628)

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