Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture.
Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campaigns and strategies; the particular risks inherent in any alcoholic product; issues of abuse prevention & education; research; and legal and ethical aspects of alcohol.
This will be the seventh volume in the ICAP Series on Alcohol in Society.
Publisher: Taylor & Francis Ltd
Number of pages: 240
Weight: 440 g
Dimensions: 229 x 152 mm
"I know of no other text that readily convey to the reader information on corporate social responsibility in the alcohol beverage industry. The authors are well-regarded international practitioners and scholars who bring together useful information from their various perspectives. The reference lists for each chapter are up to date and provide the reader a resource for further study. The text will be useful to anyone whose interest is substance use and abuse. This text elucidates the push and pull among consumers, corporations, and political and cultural constituencies." - Marcus Grant and Joyce O'Connor (Eds.), Contemporary Psychology (PsycCRITIQUES), April 26, 2006 Vol. 51 (17), Article 15.
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