• Sign In
  • Help
  • My Basket0
Corporate Reputation and Competitiveness (Hardback)
  • Corporate Reputation and Competitiveness (Hardback)
zoom

Corporate Reputation and Competitiveness (Hardback)

(author), (author), (author), (author)
£46.99
Hardback 288 Pages / Published: 03/10/2002
  • In stock online
  • Free UK delivery

Usually despatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.

It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth.

The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Publisher: Taylor & Francis Ltd
ISBN: 9780415287432
Number of pages: 288
Weight: 635 g
Dimensions: 235 x 159 x 20 mm


MEDIA REVIEWS
'Very timely ... refreshing ... this book has some very interesting and new content with thought provoking examples.' - Long Range Planning

'The authors have done some excellent research ... [the book] offers excellent, thought-provoking material for those interested in how the staff and customers in service companies relate.' - Winston Fletcher, Times Higher Education Supplement

You may also be interested in...

Life in the UK Test: Handbook 2018
Added to basket
I Let Him Go
Added to basket
£8.99
Paperback
Law Express: Contract Law
Added to basket
East West Street
Added to basket
£9.99   £7.99
Paperback
The Rule of Law
Added to basket
£9.99
Paperback
I Let Him Go
Added to basket
£16.99   £12.99
Hardback
Law Express: Tort Law
Added to basket
The Greatest
Added to basket
£9.99
Paperback
Citadel
Added to basket
£7.99
Paperback
In Your Defence
Added to basket
£14.99
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.