Corporate Innovator: A Guide Through the Labyrinth (Hardback)
  • Corporate Innovator: A Guide Through the Labyrinth (Hardback)
zoom

Corporate Innovator: A Guide Through the Labyrinth (Hardback)

(author)
£30.00
Hardback 288 Pages
Published: 16/04/2024
  • In stock
  • Free UK delivery

Usually dispatched within 2-3 working days

  • This item has been added to your basket

Innovation is a top priority for all kinds of organizations, of all sizes and shapes, throughout the world. But innovation doesn’t happen only at the executive level. People within an organization come up with great ideas that can propel the company forward. All too often, however, would-be innovators find that the organization is unreceptive to their new ideas. They are stymied by bureaucracy, power dynamics, or countless other barriers to innovation. They find themselves lost in a labyrinth that blocks them everywhere they turn.

William Duggan—a leading expert on innovation and strategic thinking—offers a guide to navigating the maze from idea to implementation. He provides practical advice on communicating new ideas effectively, getting buy-in from others, winning allies, and overcoming resistance or outright opposition to innovation. Duggan focuses on the strategy and tactics of building support within the organization, exploring the crucial takeaways from research in psychology about how people react to new ideas. This book includes a series of interviews with successful corporate innovators as well as analysis of historical cases that combine lively storytelling with actionable insights. For anyone in an organization who has been frustrated with the lack of innovation, Corporate Innovator delivers an essential roadmap for going from idea to action.

Publisher: Columbia University Press
ISBN: 9780231212281
Number of pages: 288
Dimensions: 229 x 152 mm


MEDIA REVIEWS

Duggan's Corporate Innovator is one of those rare books that you think is focused only on a small subject, but as you turn the pages, you realize each one opens up a whole world. - Sheena S. Iyengar, S.T. Lee Professor of Business, Columbia Business School, and author of Think Bigger

A common mistake in corporate innovation is that too much focus is placed on generating ideas, rather than on how to effectively communicate these ideas to other key stakeholders. Corporate Innovator performs an invaluable service in filling this gap by offering powerful and practical frameworks that help innovators build support for their ideas within large corporations. Duggan's expertise and insight in creativity and innovation gives him authority to speak on this topic. - David Dabscheck, Chief Executive Officer, GIANT Innovation

Corporate Innovator makes existing knowledge more accessible to and legitimizes the efforts of would-be innovators. Duggan brings his academic curiosity and expertise in organizational strategy to bear, offering motivation, actionable advice, and historical context. - Kaihan Krippendorff, author of Driving Innovation from Within: A Guide for Internal Entrepreneurs

You may also be interested in...

Escape Velocity
Added to basket
Key Management Models
Added to basket
Essentialism
Added to basket
£12.99
Paperback
The Concise 33 Strategies of War
Added to basket
Switch
Added to basket
£10.99
Paperback
Traction
Added to basket
£16.99
Paperback
The McKinsey Way
Added to basket
£23.99
Hardback
The Art of Social Media
Added to basket
Good Strategy/Bad Strategy
Added to basket
Growth Hacker Marketing
Added to basket
Creating Magic
Added to basket
£14.99
Paperback
Key Person of Influence
Added to basket
Playing to Win
Added to basket
£25.00
Hardback

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: