Corporate Branding -- Purpose / People / Process: Towards the Second Wave of Corporate Branding (Paperback)
  • Corporate Branding -- Purpose / People / Process: Towards the Second Wave of Corporate Branding (Paperback)
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Corporate Branding -- Purpose / People / Process: Towards the Second Wave of Corporate Branding (Paperback)

(editor), (editor), (editor)
£22.00
Paperback 252 Pages / Published: 07/12/2005
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The book confronts the challenges and dilemmas of corporate brand management and offer new insights into how corporate brands can be studied and managed.

Publisher: Copenhagen Business School Press
ISBN: 9788763001403
Number of pages: 252
Weight: 430 g
Dimensions: 230 x 155 mm

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