Copywriting for the Electronic Media: A Practical Guide (Paperback)
  • Copywriting for the Electronic Media: A Practical Guide (Paperback)
zoom

Copywriting for the Electronic Media: A Practical Guide (Paperback)

(author), (author)
£21.99
Paperback Published: 23/08/2002
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.

Publisher: Cengage Learning, Inc
ISBN: 9780534526603
Weight: 658 g
Dimensions: 234 x 156 x 13 mm
Edition: 4th Revised edition

You may also be interested in...

And Now on Radio 4
Added to basket
£9.99
Paperback
Stand by Studio!
Added to basket
£6.75
Paperback
Cable Cowboy
Added to basket
£15.99
Paperback
Mid-Term Report
Added to basket
£9.99
Paperback
It's All News to Me
Added to basket
£8.99
Paperback
The Broadcast Journalism Handbook
Added to basket
Life On Air
Added to basket
£14.99
Paperback
Hello Again
Added to basket
£8.99
Paperback
Women Pioneers in Television
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.