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Contextual Innovation Management (Hardback)
  • Contextual Innovation Management (Hardback)
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Contextual Innovation Management (Hardback)

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£105.00
Hardback 240 Pages / Published: 30/06/2016
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Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes. This book explores how contingency influence the management of innovation. Taking the perspective of project leaders, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context. In breaking the process into three levels (culture, industry and company), the book helps choose an optimal innovative approach. With references to real-world innovation projects and organizations, this book will prove useful reading for students and researchers in the field of innovation studies and management.

Publisher: Taylor & Francis Ltd
ISBN: 9781138920316
Number of pages: 240
Dimensions: 229 x 152 mm

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