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Content Strategy for the Web (Paperback)
  • Content Strategy for the Web (Paperback)

Content Strategy for the Web (Paperback)

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Paperback 216 Pages / Published: 15/03/2012
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BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Publisher: Pearson Education (US)
ISBN: 9780321808301
Number of pages: 216
Weight: 476 g
Dimensions: 229 x 181 x 12 mm
Edition: 2nd edition

"This is the go-to handbook for creating an effective content strategy. The Post-it (R) notes and dog-eared pages in my copy are evidence
of that!" - Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

"By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team"
- Lucie Hyde, Director of Content, eBay Europe

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