We regret that due to the technical limitations of our site, we are unable to offer eBooks or Audio Downloads to customers outside of the UK.

For further details please read our eBooks help.

Content Strategy for the Web (Paperback)
  • Content Strategy for the Web (Paperback)

Content Strategy for the Web (Paperback)

,
£21.99 £17.59
Paperback Published: 10/02/2012
  • Save £4.40
  • In stock
  • Free UK delivery

We can send it to you within 24 hours

  • This item has been added to your basket
Click & Collect From your local shop
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: * Understand content strategy and its business value * Discover the processes and people behind a successful content strategy * Make smarter, achievable decisions about what content to create and how * Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Publisher: Pearson Education (US)
ISBN: 9780321808301

You may also be interested in...

Your review has been submitted successfully.

View your review