Contemporary Strategic Marketing (Paperback)
  • Contemporary Strategic Marketing (Paperback)
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Contemporary Strategic Marketing (Paperback)

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£50.99
Paperback 488 Pages / Published: 12/10/2007
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An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan/

Publisher: Palgrave Macmillan
ISBN: 9780230507203
Number of pages: 488
Weight: 946 g
Dimensions: 246 x 189 x 26 mm
Edition: 2nd ed. 2007

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