• Sign In / Register
  • Help
  • Basket0
The books you love, the emails you want
Time is running out, opt in before 25 May or you'll stop hearing from us
Yes Please
Contemporary Strategic Management (Paperback)
  • Contemporary Strategic Management (Paperback)
zoom

Contemporary Strategic Management (Paperback)

(author)
£53.99
Paperback 520 Pages / Published: 04/03/2004
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent.
Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved.
Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisals, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final year management students who appreciate the 'hands on' feel of the text.
- Over 150 'Contemporary Insights' using organizations and situations to demonstrate strategy in practice.
- End of chapter 'Work Assignments/Discussion Questions' to assess learning and encourage debate.
- As an experienced business author, Pettinger has a warm, persuasive and student friendly style making this text accessible, appealing and well structured.
Visit the companion website at www.palgrave.com/business/pettinger/strategy which offers guidance on building a course around the text, answers to questions, further discussion questions and powerpoint slides.
Author Biography
RICHARD PETTINGER teaches a wide variety of courses, including strategic management at the Management Studies Centre, University College London and is also an active Management Consultant.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/pettinger/index.asp

Publisher: Palgrave USA
ISBN: 9781403913272
Number of pages: 520
Weight: 1060 g
Dimensions: 246 x 189 x 27 mm

You may also be interested in...

Maximum Achievement
Added to basket
£12.99
Paperback
The Every Day MBA
Added to basket
£14.99
Paperback
The Concise 33 Strategies of War
Added to basket
4 Disciplines of Execution
Added to basket
Strategic Planning Kit For Dummies
Added to basket
Built To Last
Added to basket
£25.00
Hardback
Playing to Win
Added to basket
£22.00
Hardback
The Alliance
Added to basket
£17.99
Hardback
25 Need-To-Know Strategy Tools
Added to basket
How to Think Like Sir Alex Ferguson
Added to basket
The Business Plan Coach: Teach Yourself
Added to basket
Business Plans For Dummies
Added to basket
The Little Big Things
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.