Contemporary Marketing (Hardback)
  • Contemporary Marketing (Hardback)
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Contemporary Marketing (Hardback)

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£44.99
Hardback 624 Pages / Published: 02/02/2003
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Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.

Publisher: Cengage Learning, Inc
ISBN: 9780324185102
Number of pages: 624
Weight: 1956 g
Edition: 11th Revised edition

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