Principles of Marketing (AISE) (Paperback)
  • Principles of Marketing (AISE) (Paperback)
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Principles of Marketing (AISE) (Paperback)

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£61.99
Paperback 624 Pages / Published: 16/09/2005
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PRINCIPLES OF MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

Publisher: Cengage Learning, Inc
ISBN: 9780324323795
Number of pages: 624
Weight: 1628 g
Dimensions: 271 x 228 x 27 mm
Edition: 12th edition

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