• Sign In
  • Help
  • My Basket0
Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Paperback)
  • Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Paperback)
zoom

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (Paperback)

(author)
£64.00
Paperback 482 Pages / Published: 12/06/1995
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

Publisher: SAGE Publications Inc
ISBN: 9780803957534
Number of pages: 482
Weight: 733 g
Dimensions: 229 x 152 x 28 mm

You may also be interested in...

Decoded - the Science Behind Why We Buy
Added to basket
The Shopper Marketing Revolution
Added to basket
Marketing Research
Added to basket
Consumer Behaviour
Added to basket
Hooked
Added to basket
£12.99
Hardback
Why We Buy
Added to basket
£11.43
Paperback
Marketing Research
Added to basket
Business to Business Marketing
Added to basket
Marketing Research: Tools and Techniques
Added to basket
Contagious
Added to basket
£8.99
Paperback
The Practice of Market Research
Added to basket
Marketing Research
Added to basket
Customer Analytics for Dummies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.