Contemporary Marketing 2005 (Paperback)
  • Contemporary Marketing 2005 (Paperback)

Contemporary Marketing 2005 (Paperback)

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Paperback 650 Pages / Published: 10/03/2004
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Using case studies to illustrate the principles of the field, this textbook discusses the design of customer-oriented strategies, the role of technology and information, market segmentation and customer behavior, product strategy, pricing strategy, distribution strategy, and promotional strategy. Fo

Publisher: Cengage Learning, Inc
ISBN: 9780324221923
Number of pages: 650
Weight: 1701 g
Dimensions: 273 x 229 x 32 mm

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