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Contemporary Latina/o Media: Production, Circulation, Politics (Paperback)
  • Contemporary Latina/o Media: Production, Circulation, Politics (Paperback)
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Contemporary Latina/o Media: Production, Circulation, Politics (Paperback)

(editor), (editor)
£18.99
Paperback 368 Pages / Published: 12/09/2014
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The cultural politics creating and consuming Latina/o mass media. Just ten years ago, discussions ofLatina/o media could be safely reduced to a handful of TV channels, dominatedby Univision and Telemundo. Today, dramatic changes in the global politicaleconomy have resulted in an unprecedented rise in major new media ventures forLatinos as everyone seems to want a piece of the Latina/o media market. Whilecurrent scholarship on Latina/o media have mostly revolved around importantissues of representation and stereotypes, this approach does not provide theentire story. In Contemporary Latina/o Media,Arlene Davila and Yeidy M. Rivero bring together an impressive range of leadingscholars to move beyond analyses of media representations, going behind thescenes to explore issues of production, circulation, consumption, and politicaleconomy that affect Latina/o mass media. Working across the disciplines ofLatina/o media, cultural studies, and communication, the contributors examinehow Latinos are being affected both by the continued Latin Americanization ofgenres, products, and audiences, as well as by the whitewashing of "mainstream"Hollywood media where Latinos have been consistently bypassed. While focusingon Spanish-language television and radio, the essays also touch on the state ofLatinos in prime-time television and in digital and alternative media. Using atransnational approach, the volume as a whole explores the ownership,importation, and circulation of talent and content from Latin America, placingthe dynamics of the global political economy and cultural politics in theforeground of contemporary analysis of Latina/o media.

Publisher: New York University Press
ISBN: 9781479860586
Number of pages: 368
Weight: 499 g
Dimensions: 229 x 152 x 23 mm


MEDIA REVIEWS
"With a finger on the pulse of critical issues in media studies writ large, Contemporary Latina/o Media provides a serious study of Latina/o media as a constellation of transnational industries always in search of the Latina/o consumer. In an age in which Latin American economies may surpass the US in terms of growth, this collection's focus on Latina/o media markets as a terrain of struggle is a timely and significant contribution to scholarship in the field."-Vicki Mayer,author of Producing Dreams, Consuming Youth: Mexican Americans and Mass Media
"With the changing demographics of the US, Latina/os are playing an important role in redefining Latina/o media. Davila and Rivero bring together media, cultural, and ethnic studies scholars to develop a contemporary analysis of Latina/o media through a transnational lens."-Choice
"Contemporary Latina/o Media provides scholars with a much-needed resource for rethinking media studies and will undoubtedly emerge as a touchstone volume on its topic. Scholars of Latino/a media will seek it out for several of its groundbreaking essays, and students at all levels will find the writing accessible and sophisticated."-American Studies Journal

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