• Sign In / Register
  • Help
  • Basket0
Contemporary Advertising (Hardback)
  • Contemporary Advertising (Hardback)
zoom

Contemporary Advertising (Hardback)

(author)
£113.99
Hardback 736 Pages / Published: 16/06/2005
  • We can order this

Usually despatched within 4-6 weeks

  • This item has been added to your basket
"Contemporary Advertising, 10/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780072964721
Number of pages: 736
Weight: 1790 g
Dimensions: 285 x 222 x 31 mm
Edition: 10th Revised edition

You may also be interested in...

The Anatomy of Humbug
Added to basket
Ogilvy on Advertising
Added to basket
How to Write a Good Advertisement
Added to basket
The Adweek Copywriting Handbook
Added to basket
Mid-Century Ads
Added to basket
£15.00
Hardback
Get Up to Speed with Online Marketing
Added to basket
Key Person of Influence
Added to basket
Brand New:Shape of Brands to Come
Added to basket
Primalbranding
Added to basket
£11.99
Paperback
Advertising Campaign Strategy
Added to basket
Google AdWords For Dummies
Added to basket
100 Ways to Create a Great Ad
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Positioning: The Battle for Your Mind
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.