Consumption Culture in Europe: Insight into the Beverage Industry (Hardback)
  • Consumption Culture in Europe: Insight into the Beverage Industry (Hardback)
zoom

Consumption Culture in Europe: Insight into the Beverage Industry (Hardback)

(editor), (editor), (editor), (editor), (editor)
£150.00
Hardback 339 Pages / Published: 30/01/2013
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Although studies indicate the assumption of one single European market, other research emphasises European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries.

Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.|Although studies indicate the assumption of one single European market, other research emphasises European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries.

Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.

Publisher: Idea Group,U.S.
ISBN: 9781466628571
Number of pages: 339
Weight: 936 g
Dimensions: 254 x 178 x 23 mm

You may also be interested in...

The Psychology of Consumer Behavior
Added to basket
Consumption in China
Added to basket
£15.99
Paperback
Consumed
Added to basket
£8.99
Paperback
The Story of Stuff
Added to basket
£10.99
Paperback
24/7
Added to basket
£7.99
Paperback
Deluxe
Added to basket
£10.99
Paperback
Free Trade Nation
Added to basket
The Triumph of Emptiness
Added to basket
The Long Tail
Added to basket
£9.99
Paperback
Fresh
Added to basket
£15.95
Paperback
Generation M
Added to basket
£12.99
Paperback
Global Culture Industry
Added to basket
The Hidden Connections
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.