Consumption and Marketing: Macro Dimensions (Paperback)
  • Consumption and Marketing: Macro Dimensions (Paperback)
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Consumption and Marketing: Macro Dimensions (Paperback)

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£22.99
Paperback Published: 11/04/1995
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The six essays in this collection focus on exploring the macro dimensions of consumption and marketing. It attempts to foster dialogue between marketing researchers and social sciences. The essays are mainly by marketing scholars, and the commentaries on the essays are by social scientists.

Publisher: Cengage Learning, Inc
ISBN: 9780538850506
Weight: 503 g
Dimensions: 232 x 164 x 15 mm

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