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Consuming Traditions: Modernity, Modernism, and the Commodified Authentic - Modernist Literature & Culture (Hardback)
  • Consuming Traditions: Modernity, Modernism, and the Commodified Authentic - Modernist Literature & Culture (Hardback)
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Consuming Traditions: Modernity, Modernism, and the Commodified Authentic - Modernist Literature & Culture (Hardback)

(author)
£52.00
Hardback 232 Pages / Published: 04/12/2008
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In an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century, writers, advertisers, and architects began to create and sell images of an authentic cultural realm paradoxically considered outside the marketplace. Such images were located in nostalgic pictures of an idyllic, pre-industrial past, in supposedly original objects not derived from previous traditions, and in the ideal of a purified aesthetic that might be separated from the mass market. Presenting a lively, unique study of what she terms the "commodified authentic," Elizabeth Outka explores this crucial but overlooked development in the history of modernity with a piercing look at consumer culture and the marketing of authenticity in late nineteenth- and early twentieth-century Britain.

Publisher: Oxford University Press Inc
ISBN: 9780195372694
Number of pages: 232
Weight: 463 g
Dimensions: 242 x 162 x 19 mm


MEDIA REVIEWS
a detailed scholarly read * Rebecca Leach, Times Higher Education *

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