We regret that due to the technical limitations of our site, we are unable to offer eBooks or Audio Downloads to customers outside of the UK.

For further details please read our eBooks help.

Consuming Experience (Paperback)
  • Consuming Experience (Paperback)

Consuming Experience (Paperback)

,
£38.99
Paperback Published: 31/08/2006
  • Not in our warehouse

We can order it, but could take up to 3 weeks

  • This item has been added to your basket

This book covers the 'hot topic' of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation. Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including: those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail. Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.

Publisher: Taylor & Francis Ltd
ISBN: 9780415382441

You may also be interested in...

Your review has been submitted successfully.

View your review