Consuming Books: The Marketing and Consumption of Literature (Paperback)
  • Consuming Books: The Marketing and Consumption of Literature (Paperback)
zoom

Consuming Books: The Marketing and Consumption of Literature (Paperback)

(editor)
£46.99
Paperback 218 Pages / Published: 16/10/2008
  • We can order this from the publisher

Usually dispatched within 15 working days

  • This item has been added to your basket

The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today's Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.).

Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers:

* a historical overview
* the often acrimonious marketing/literature interface
* the consumers of books (from book groups to bookcrossing)
* a consideration of the tensions that both literary types and marketers feel.

With something for everyone, Consuming Books not only complements the 'how-to' genre but provides the depth that previous studies of book consumption conspicuously lack.

Publisher: Taylor & Francis Ltd
ISBN: 9780415487917
Number of pages: 218
Weight: 454 g
Dimensions: 234 x 156 x 13 mm

You may also be interested in...

Marketing: The Basics
Added to basket
£18.99
Paperback
Brilliant Marketing Plans
Added to basket
Contagious
Added to basket
£9.99
Paperback
Selling
Added to basket
DK
£5.99
Paperback
Velocity
Added to basket
£16.99
Paperback
Crossing the Chasm
Added to basket
Socialnomics
Added to basket
£15.99
Paperback
Little Red Book of Selling
Added to basket
Brilliant Social Media
Added to basket
£14.99
Paperback
Selling to Win
Added to basket
£14.99
Paperback
Marketing For Dummies
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
Do Purpose
Added to basket
£8.99
Paperback
100 Great PR Ideas
Added to basket
£8.99
Paperback
Winning Global Markets
Added to basket

Please sign in to write a review

Your review has been submitted successfully.