Consuming Behaviour (Paperback)
  • Consuming Behaviour (Paperback)
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Consuming Behaviour (Paperback)

(author)
£47.99
Paperback 340 Pages / Published: 14/08/2002
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This text seeks to overcome an imbalance in traditional consumer behaviour texts by incorporating biological, sociological and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking.
The text seeks to adopt a neutral view of consuming behaviour rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behaviour in today's world.

Publisher: Palgrave Macmillan
ISBN: 9780333949924
Number of pages: 340
Weight: 1177 g
Dimensions: 246 x 189 x 24 mm

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