Consumers' Purchase Intentions and Their Behavior - Foundations and Trends in Marketing (Paperback)
  • Consumers' Purchase Intentions and Their Behavior - Foundations and Trends in Marketing (Paperback)
zoom

Consumers' Purchase Intentions and Their Behavior - Foundations and Trends in Marketing (Paperback)

(author)
£51.00
Paperback 62 Pages / Published: 30/04/2015
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket
Purchase intentions are frequently measured and used by marketing managers as an input for decisions about new and existing products and services. Purchase intentions are correlated and predict future sales, but do so imperfectly. I review and summarize research on the relationship between purchase intentions and sales that has been conducted over the past 60 years. This review offers insights into how best to measure purchase intentions, how to forecast sales from purchase intentions measures, and why purchase intentions do not always translate into sales.

Publisher: now publishers Inc
ISBN: 9781601988805
Number of pages: 62
Weight: 100 g
Dimensions: 234 x 156 x 3 mm

You may also be interested in...

The Practice of Market Research
Added to basket
The Economist: Marketing for Growth
Added to basket
The Sell
Added to basket
£14.99
Paperback
The Challenger Sale
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback
Blockbusters
Added to basket
£14.99
Paperback
Inside Her Pretty Little Head
Added to basket
Growth Hacker Marketing
Added to basket
The Sales Bible, New Edition
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
Jab, Jab, Jab, Right Hook
Added to basket
Hooked
Added to basket
£12.99
Hardback
Do Purpose
Added to basket
£8.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.