Your Waterstones card is changing, introducing...
TELL ME MORE
Consumers in Context: The BPM Research Program - Routledge Revivals (Hardback)
  • Consumers in Context: The BPM Research Program - Routledge Revivals (Hardback)
zoom

Consumers in Context: The BPM Research Program - Routledge Revivals (Hardback)

(author)
£200.00
Hardback 552 Pages / Published: 01/09/2015
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.

The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question `where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices.

Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Publisher: Taylor & Francis Ltd
ISBN: 9781138962897
Number of pages: 552
Weight: 794 g
Dimensions: 216 x 140 x 32 mm

You may also be interested in...

Talking with Female Serial Killers
Added to basket
Why We Sleep
Added to basket
£9.99   £7.99
Paperback
The Descent of Man
Added to basket
Outliers
Added to basket
£9.99   £7.99
Paperback
Thinking, Fast and Slow
Added to basket
£10.99   £8.99
Paperback
The 4 Pillar Plan
Added to basket
Notes on Nationalism
Added to basket
The Examined Life
Added to basket
£8.99   £6.99
Paperback
The Lonely City
Added to basket
£9.99
Paperback
Happy
Added to basket
£8.99
Paperback
The Happy Brain
Added to basket
£12.99   £9.99
Paperback
Inferior
Added to basket
£9.99
Paperback
Other Minds
Added to basket
£9.99   £7.99
Paperback
Emotional Intelligence
Added to basket
£10.99   £8.99
Paperback
Selfie
Added to basket
£9.99   £7.99
Paperback
Behave
Added to basket
£10.99   £9.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.