Consumer Responses to Rebranding. the Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios (Paperback)
  • Consumer Responses to Rebranding. the Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios (Paperback)
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Consumer Responses to Rebranding. the Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios (Paperback)

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£26.90
Paperback Published: 28/04/2015
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Publisher: Grin Verlag Gmbh
ISBN: 9783656950530
Weight: 86 g
Dimensions: 210 x 148 x 3 mm

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