Consumer Responses to Rebranding. the Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios (Paperback)Teresa Pavelka (author)
Paperback Published: 28/04/2015
- We can order this
Publisher: Grin Verlag Gmbh
Weight: 86 g
Dimensions: 210 x 148 x 3 mm
You may also be interested in...
Please sign in to write a review
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at