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Consumer Research: Postcards From the Edge (Hardback)
  • Consumer Research: Postcards From the Edge (Hardback)
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Consumer Research: Postcards From the Edge (Hardback)

(editor), (editor)
£170.00
Hardback 424 Pages / Published: 18/12/1997
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Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

Publisher: Taylor & Francis Ltd
ISBN: 9780415156844
Number of pages: 424
Weight: 862 g
Dimensions: 234 x 156 mm

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