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Consumer Psychology for Marketing (Paperback)
  • Consumer Psychology for Marketing (Paperback)
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Consumer Psychology for Marketing (Paperback)

(author), (author)
£17.99
Paperback 244 Pages / Published: 01/03/1994
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This text shows how psychology can make sense of consumer behaviour, arguing that traditional segmentation criteria are not always appropriate in a world growing ever more fluid and complex. The work explores information processing; the influence of personality and style on consumer choice; sex symbolism; situational and social contexts; and retail environments. This analysis is related to practical needs of the modern marketing manager, offering a blend of theory and practice.

Publisher: Cengage Learning EMEA
ISBN: 9780415046749
Number of pages: 244
Weight: 600 g
Dimensions: 234 x 156 x 21 mm

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