Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms - International Series in Operations Research & Management Science 131 (Hardback)Serguei Netessine (editor), Christopher S. Tang (editor)
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Publisher: Springer-Verlag New York Inc.
Number of pages: 488
Weight: 925 g
Dimensions: 235 x 155 x 28 mm
Edition: 2009 ed.
From the reviews:
"The book under review is very well written with incredible informations about Operations Management and how big companies and the market works under these new concepts. The book is aimed to non-experts in the subject and I highly reccommend this book if you are interested in Operations Management Models. The book presents a diversified and several models which are adopted nowadays and the reading is very easy and enganging. Have a good reading!" (Inspire and Action Book Review Blog, inspireandaction.wordpress.com, November, 2013)"This book introduces a variety of approaches and case analysis of revenue management and selling mechanisms at strategic organizational and operational level. ... very well organized and the chapters are well written. ... I liked this book because I found a lot of interesting new topics giving an extensive picture of the high dynamism of the strategic consumer behaviour ... . a good value for money for researchers, practitioners involved in sales mechanisms and revenue management and for academic purposes ... ." (G. Stecca, Journal of the Operational Research Society, Vol. 61 (12), 2010)
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