Consumer Cosmopolitanism in the Age of Globalization (Paperback)Melvin Prince (author)
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The book analyzes cosmopolitan consumers in considerable depth and is a rich source of ideas for relevant marketing strategies. It shows how to re-formulate traditional marketing principles that no longer work in the shifting global environment. The book is written under the editorship of Melvin Prince in collaboration with notable experts in the field.
Publisher: Business Expert Press
Number of pages: 180
Weight: 407 g
Dimensions: 230 x 153 x 17 mm
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